This project aims to answer a set of questions based on the provided datasets from Starbucks: transactions, customer profiles and offer types.
The main question we will ask, and around which the whole project revolves, is:
What is the likelihood that a customer will respond to a certain offer?
Other questions to be answered are:
About the offers:
About the customers:
I am a Ph.D in computer science interested in privacy enhancing techniques, namely differential privacy.